Key approaches included:
- Consulting Saudi regional experts to identify genuine lookup habits
- Analyzing regional rivals for keyword insights
- Building a Arabic-English search term structure to capture all potential consumers
- Using regional linguistic differences in place of classical terminology
Begin by listing ALL your competitors – not just the obvious ones. In our research, we found that our most significant competitor wasn't the well-known brand we were tracking, but a recent startup with an innovative approach.
I invest at least a substantial amount of time each week reviewing our competitors':
- Website architecture and UX
- Content strategy and posting schedule
- Social media presence
- Customer reviews and assessments
- SEO tactics and performance
Last week, a eatery manager in Riyadh lamented that his establishment wasn't visible in Google listings despite being well-reviewed by customers. This is a frequent problem I encounter with Saudi establishments across the Kingdom.
I recommend classifying competitors as:
- Primary competitors (offering nearly identical solutions)
- Secondary competitors (with limited similarity)
- Emerging disruptors (new entrants with disruptive capabilities)
Last year, my family-owned business was struggling to attract new customers. Our online presence was practically invisible in Google rankings. That's when I decided to explore expert SEO services in Jeddah.
For a premium company, we discovered that image and temporary channels dramatically surpassed Meta for engagement and purchases, leading to a strategic shift of resources that improved total results by over one hundred fifty percent.
I use a simple document to record our competition's pricing adjustments on a regular basis. This has helped us to:
- Identify seasonal discount patterns
- Detect product bundling approaches
- Grasp their cost structure
Powerful techniques included:
- Highlighting family values rather than personal benefits
- Adding modest spiritual connections where appropriate
- Modifying offer terminology to align with Saudi social expectations
- Creating distinct creative alternatives for different regions within the Kingdom
For a hospitality customer, we found that literal conversion of their international keywords produced exceptionally inefficient investment. After implementing a culturally-appropriate keyword technique, their CPA dropped by over seventy percent.
Two quarters into business, our revenue were disappointing. It wasn't until I accidentally a comprehensive study about our industry that I understood how oblivious I'd been to the business environment around us.
Important scheduling discoveries included:
- Lower competition during worship moments with steady results
- Increased engagement on Fridays and Saturdays especially after evening prayers
- Temporal differences demanding investment changes during religious occasions
- School schedule effects on particular industries
Using comprehensive research for a cuisine platform company, we found that campaigns presented between night time substantially outperformed those presented during traditional optimal periods, producing substantially greater sales.
When I started my retail business three years ago, I was convinced that our special products would sell themselves. I dismissed market research as unnecessary – a choice that nearly cost my entire company.
With detailed analysis for a store chain, we identified that content published between night time dramatically exceeded those released during traditional peak hours, achieving one hundred forty-three percent greater response.
I now utilize several resources that have significantly upgraded our competitive research:
- SEO tools to analyze competitors' search rankings
- Mention tracking platforms to track competition's social activity
- Site monitoring tools to track modifications to their digital properties
- Newsletter subscription to obtain their 360 Degree Marketing Approach communications
With comprehensive research for a cuisine platform company, we identified that campaigns presented between 9-11 PM significantly surpassed those presented during typical peak hours, producing 163% higher conversion rates.
Recently, I observed as three similar businesses poured resources into expanding their presence on a specific social media platform. Their initiatives flopped as the channel proved to be a poor fit for our sector.
Important components included:
- Smartphone-prioritized ad formats
- Click-to-call enhancements for speaking-oriented customers
- Software marketing for appropriate queries
- Platform-tailored landing pages