The most successful Saudi brands know that users don't distinguish in terms of channels. My banking client achieved a substantial improvement in qualified leads after we unified their previously disconnected platforms.
For a high-end retailer, we discovered that visual and ephemeral platforms dramatically surpassed Facebook for interaction and sales, creating a strategic redistribution of resources that improved overall performance by one hundred sixty-seven percent.
I smile when clients say they're using the "latest" trusted digital agency in ksa marketing approaches but haven't updated their methods since 2022. The online environment has transformed completely in just the past few months.
Using comprehensive research for a retail brand, we discovered that content published between evening hours substantially exceeded those published during typical optimal periods, generating substantially greater engagement.
For a commerce customer, we implemented an software that skillfully combined international standards with regionally significant aesthetic features. This approach improved their installation frequency by over one hundred twenty percent and engagement by 93%.
Start by listing ALL your competitors – not just the major ones. Throughout our research, we discovered that our most significant competitor wasn't the famous business we were monitoring, but a recent business with an innovative model.
Important functions included:
- Disconnected information saving
- Automatic synchronization when network accessible
- Clear indication of online state
- Sensible limitations of certain features when offline
Essential features included:
- Arabic interface adaptation that preserved functionality
- Script-optimized typography
- System efficiency for both linguistic approaches
- Seamless language switching without app restart
Essential enhancements included:
- Advanced image optimization
- Content pre-loading based on consumer habits
- Component reuse for memory efficiency
- Non-blocking operations for interaction fluidity
Present channel preferences in Saudi Arabia:
- Visual platform: Leading for aspirational brands
- Snapchat: Extremely popular with Gen Z demographics
- Discussion network: Strong for news and social conversation
- TikTok: Fast increasing notably with younger audiences
- Professional platform: Valuable for B2B engagement
For a high-end retailer, we found that Snapchat and Instagram significantly surpassed Meta for interaction and conversion, leading to a strategic redistribution of resources that improved complete effectiveness by over one hundred fifty percent.
With detailed analysis for a retail brand, we found that posts released between evening hours significantly surpassed those released during traditional prime times, producing substantially greater interaction.
I advise classifying competitors as:
- Main competitors (offering nearly identical solutions)
- Indirect competitors (with limited overlap)
- New threats (new companies with game-changing capabilities)
After considerable time of mediocre engagement with their international application, their new Saudi-focused application generated a significant growth in installations and a one hundred seventy-six percent rise in regular engagement.
For a financial customer, we implemented a sophisticated dual-language architecture that intelligently modified layout, controls, and information presentation based on the active language. This approach enhanced their audience connection by one hundred eighty-three percent.
Six months into business, our conversions were dismal. It wasn't until I accidentally a detailed analysis about our market sector that I realized how blind I'd been to the competitive landscape around us.
When I established my online business three years ago, I was sure that our special products would stand out naturally. I dismissed market research as unnecessary – a mistake that almost cost my entire venture.
I now utilize several resources that have significantly upgraded our competitor analysis:
- Search analysis platforms to monitor competitors' keyword performance
- Social listening software to track competition's social activity
- Site monitoring tools to track modifications to their websites
- Communication monitoring to get their marketing communications
Last year, I watched as three competitors invested heavily into expanding their business on a particular social media platform. Their efforts flopped as the channel turned out to be a mismatch for our industry.
I dedicate at least a substantial amount of time each week analyzing our competitors':
- Website structure and navigation
- Articles and posting schedule
- Online platforms activity
- User feedback and assessments
- SEO approach and positions