A beauty brand transitioned from numerous one-time engagements to longer-term relationships with less influencers, producing a substantial growth in conversion rates and a 43% reduction in marketing expenses.
Last week, a entrepreneur complained that his platform strategy was costing considerable sums of riyals with minimal return. After analyzing his strategy, I found several critical errors that are remarkably frequent among Saudi businesses.
Last quarter, a beauty brand allocated 300,000 SAR in traditional advertising with limited returns. After moving just 25% of that spending to influencer marketing, they saw a seven hundred twelve percent improvement in sales.
Working with a food brand, we developed a technique where influencers naturally integrated products into their daily lives rather than producing clear promotions. This method resulted in engagement rates two hundred eighteen percent greater than conventional marketing posts.
A few weeks ago, a business owner inquired why his content weren't producing any business opportunities. After examining his content marketing strategy, I discovered he was making the same mistakes I see many Saudi businesses commit.
The most successful Saudi arabia's best Marketing Firm brands understand that users don't separate in terms of platforms. My investment client experienced a seventy-six percent improvement in potential customers after we integrated their previously separate touchpoints.
- Choose fonts specifically designed for Arabic digital display (like Dubai) rather than conventional print fonts
- Enlarge line height by 150-175% for improved readability
- Use right-aligned text (never middle-aligned for main content)
- Avoid narrow Arabic typefaces that compromise the characteristic letter forms
Their technique included:
- Temporary channels: Energetic brand personality
- Professional networks: Credential-focused content
- Instagram: Experience-centered identity narrative
- Twitter: Opinion shaping
If you're creating or revamping a website for the Saudi market, I advise working with professionals who really grasp the subtleties of Arabic user experience rather than merely adapting Western interfaces.
Working with a high-end retailer, we discovered that their local language identity was considerably weaker than their foreign language identity. After establishing balance between the language versions, they achieved a substantial improvement in identity recognition among Saudi audiences.
A healthcare provider experienced a 178% improvement in brand recognition after implementing a medium-optimized presence methodology that recognized the distinctive elements of each online channel in the Saudi context.
For a international clothing company, we developed a regionally-focused virtual presence approach that featured elegant traditional elements. This approach improved their brand affinity by over one hundred fifty percent in a short period.
I smile when clients insist they're using the "latest" digital marketers Riyadh marketing techniques but haven't revised their approach since 2022. The marketing ecosystem has changed significantly in just the past year.
- Locate the most important content in the right upper corner of the viewport
- Organize page sections to progress from right to left and top to bottom
- Use more prominent visual emphasis on the right side of equal layouts
- Confirm that pointing icons (such as arrows) point in the right direction for RTL designs
In my recent project for a investment company in Riyadh, we observed that users were repeatedly clicking the wrong navigation options. Our behavior analysis showed that their eyes naturally moved from right to left, but the important navigation components were placed with a left-to-right emphasis.
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Redesigned the data entry sequence to match right-to-left user expectations
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Created a bilingual form system with automatic language switching
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Improved mobile interactions for thumb-based Arabic typing
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Repositioning CTA buttons to the right area of forms and pages
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Rethinking content prioritization to flow from right to left
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Adapting clickable components to align with the right-to-left viewing pattern
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Created a numerical presentation system that accommodated both Arabic and English digits
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Restructured charts to progress from right to left
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Used visual indicators that aligned with Saudi cultural meanings
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Relocated product images to the left side, with product specifications and call-to-action buttons on the right
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Adjusted the image carousel to progress from right to left
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Added a custom Arabic font that kept clarity at various sizes
As someone who has created over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces fails miserably. The special features of Arabic script and Saudi user behaviors require a completely different approach.
- Explicitly specify which language should be used in each entry box
- Dynamically switch keyboard layout based on field type
- Locate field labels to the right side of their corresponding inputs
- Ensure that system feedback appear in the same language as the intended input