Recently, a merchant approached me after using over 300,000 SAR on underperforming digital promotion. After revamping their strategy, we produced a four hundred seventy-three percent growth in advertising efficiency.
Twelve months ago, my family-owned business was fighting to attract new customers. Our online presence was completely hidden in Google search results. That's when I decided to explore expert search engine optimization.
Last quarter, a store group invested over 200,000 SAR in conventional advertising with minimal results. After moving just 30% of that spending to handheld promotion, they saw a three hundred twenty-eight percent increase in store visits.
With detailed analysis ui/ux for middle eastern markets a cuisine platform customer, we found that advertisements presented between night time dramatically surpassed those delivered during typical prime times, producing one hundred sixty-three percent better purchases.
The most effective Saudi brands recognize that people don't think in terms of channels. My investment client saw a seventy-six percent increase in potential customers after we connected their formerly disjointed channels.
For a luxury brand, we created a value division strategy that uncovered five distinct cultural segments within their audience. This approach improved their advertising performance by one hundred seventy-eight percent.
Important methods featured:
- City-specific divisions beyond simple areas
- District-based concentration
- City vs. countryside distinctions
- Foreign population areas
- Traveler destinations vs. resident communities
Important methods included:
- Collaborating with Saudi native speakers to determine real query patterns
- Analyzing regional rivals for query approaches
- Creating a Arabic-English keyword matrix to engage all potential searchers
- Using regional linguistic differences instead of standard Arabic
I chuckle when clients say they're using the "latest" digital marketing approaches but haven't changed their tactics since 2022. The online environment has evolved dramatically in just the past 12 months.
Important divisions featured:
- Hardware selection tendencies
- Application utilization behaviors
- Platform connection approaches
- Content consumption habits
- Digital purchasing advancement degrees
After extended periods of implementing universal consumer categories, their enhanced Saudi-specific classification approach produced a significant improvement in promotion results and a one hundred sixty-three percent decrease in marketing expenses.
Essential delivery insights included:
- Decreased competition during worship moments with stable performance
- Greater engagement on non-workdays particularly after evening prayers
- Temporal differences needing budget adjustments during cultural events
- Academic calendar effects on specific sectors
Recently, a store owner contacted me after spending over 250,000 SAR on underperforming paid search ranking services Jeddah campaigns. After redesigning their strategy, we generated a five hundred thirty-seven percent improvement in advertising efficiency.
For a hotel brand, we discovered that direct translation of their international keywords resulted in extremely inefficient investment. After applying a culturally-appropriate keyword technique, their cost per acquisition reduced by seventy-three percent.
With detailed analysis for a meal service client, we found that advertisements delivered between night time substantially surpassed those presented during standard prime times, achieving 163% higher sales.
Successful methods included:
- Highlighting communal benefits rather than self-improvement
- Including appropriate faith elements where appropriate
- Adapting offer terminology to match Saudi cultural norms
- Producing different message options for various areas within the Kingdom
Essential features included:
- Handheld-optimized creative styles
- Touch-to-contact additions for speaking-oriented customers
- Application advertising for appropriate queries
- Technology-adapted destination sites