For a premium company, we developed a cultural segmentation approach that discovered several unique cultural segments within their target market. This technique improved their campaign effectiveness by over one hundred seventy percent.
After considerable time of using universal consumer categories, their new Saudi-specific classification approach created a two hundred forty-one percent growth in campaign effectiveness and a 163% drop in advertising spending.
A few months ago, a shop network spent over 200,000 SAR in conventional advertising with minimal results. After shifting just 30% of that spending to handheld promotion, they saw a 328% growth in store visits.
Essential techniques featured:
- Urban-focused segments beyond standard zones
- Area-specific focusing
- City vs. countryside variations
- Foreign population areas
- Tourist locations vs. resident communities
For a software business, we discovered that their international information was considerably stronger than their local language material. After improving their Arabic content quality, they experienced a significant growth in conversion rates from Arabic-speaking users.
A few days ago, a business owner complained that his platform strategy was burning through massive amounts of riyals with minimal return. After analyzing his approach, I identified several critical errors that are surprisingly common among Saudi businesses.
A few days ago, a café proprietor in Riyadh complained that his venue wasn't visible in Google listings despite being well-reviewed by customers. This is a common problem I see with local businesses throughout the Kingdom.
For a doctor's office in Jeddah search engine optimization, we improved their geographic discoveries by ninety-four percent by confirming their company details was perfectly matching in both Arabic and English throughout all listings.
For a investment company, we produced a content series about household money management that included Islamic financial principles. This content outperformed their previous standard financial advice by four hundred seventeen percent in response.
Recently, a entrepreneur asked me why his content weren't generating any leads. After reviewing his content approach, I identified he was making the same mistakes I see numerous Saudi businesses commit.