A few months ago, a store group invested over 200,000 SAR in standard promotion with underwhelming outcomes. After moving just 30% of that spending to smartphone advertising, they experienced a dramatic growth in customer arrivals.
For a merchant, we discovered that their voice search appearance was limited because they had developed mostly for English voice searches. After implementing specialized native audio query improvement, their visibility increased by over two hundred percent.
I recommend classifying competitors as:
- Primary competitors (offering nearly identical solutions)
- Indirect competitors (with some overlap)
- Potential disruptors (new businesses with disruptive capabilities)
Recently, a travel company found that their website was completely missing from audio queries. After executing the techniques I'm about to share, they're now being found in nearly half of appropriate audio queries.
I use a basic document to monitor our rivals' rates modifications on a regular basis. This recently enabled us to:
- Identify periodic price reductions
- Recognize special offer strategies
- Understand their pricing psychology
A few weeks ago, a store owner approached me after spending over 300,000 SAR on ineffective paid advertising. After revamping their strategy, we produced a four hundred seventy-three percent increase in advertising efficiency.
Assisting a hospital, we rewrote their content to incorporate entire queries that patients would naturally speak, such as "Where can I find a dermatologist in Riyadh?" This approach improved their audio query discovery by seventy-three percent.
Today's network adoption in Saudi Arabia:
- Visual platform: Dominant for lifestyle brands
- Temporary network: Remarkably successful with youth demographics
- Conversation platform: Significant for news and social conversation
- TikTok: Fast increasing particularly with younger audiences
- Business network: Valuable for business-to-business engagement
For a high-end retailer, we found that image and temporary channels dramatically exceeded Meta for interaction and conversion, leading to a focused reallocation of resources that improved overall performance by one hundred sixty-seven percent.
The journey to finding the best digital marketing agency in Saudi Arabia isn't straightforward, but getting it right will revolutionize your business results. Just make sure you learn from my mistakes rather than making your own!
I spend at least two hours each week analyzing our competitors':
- arabic website user Experience architecture and user experience
- Articles and publishing frequency
- Digital channels presence
- User feedback and ratings
- Search tactics and performance
I currently utilize several resources that have dramatically enhanced our competitive research:
- Keyword trackers to track competitors' SEO strategies
- Brand monitoring platforms to monitor competitors' digital footprint
- Website analysis solutions to monitor changes to their digital properties
- Newsletter subscription to obtain their promotional messages
Start by mapping ALL your rivals – not just the major ones. Throughout our research, we found that our biggest competitor wasn't the famous business we were tracking, but a new startup with an innovative model.
Using extensive testing for a food delivery client, we discovered that promotions delivered between evening hours dramatically surpassed those presented during standard peak hours, producing one hundred sixty-three percent higher purchases.
Two quarters into operations, our sales were underwhelming. It wasn't until I happened to a detailed analysis about our market sector that I discovered how ignorant I'd been to the business environment around us.
Assisting a restaurant chain, we established a content strategy that integrated regional tastes with world-class production, generating engagement rates significantly greater than their previous method.
During a marketing workshop in Al Khobar last month, trusted digital Agency in KSA I was shocked when a business owner told me he was paying five thousand SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and education matter enormously in this field.
- Honest reporting systems - My biggest annoyance with my previous agency was the confusion around results. Now we get weekly reports that actually make sense, showing exactly what's succeeding and what isn't.
Listen, I've been through the frustrating experience of hiring the wrong marketing agency TWICE before at last finding one that generated results. Take my word, it's a blunder you don't want to make when growing your brand in Saudi Arabia's challenging market.
After years of underwhelming interaction with their potential customers, their optimized platform approach created a 328% increase in interaction and a one hundred eighty-seven percent rise in digital footfall.