When I started my e-commerce business three years ago, I was certain that our distinctive products would be enough. I ignored competitive research as superfluous – a decision that practically cost my entire business.
With detailed analysis for a food delivery client, we identified that advertisements shown between evening hours substantially surpassed those presented during typical prime times, producing one hundred sixty-three percent greater sales.
Important elements included:
- First-language creators for dual content
- Contextual modification rather than direct translation
- Harmonious company tone across two languages
- Language-specific keyword strategy
After years of disappointing results despite substantial promotional expenses, their enhanced placement produced a significant increase in brand preference and a one hundred eighty-seven percent growth in revenue.
Important status aspects to assess for placement:
- Subtle signaling vs. clear exhibition
- Social confirmation of position
- Accomplishment focus coupled with legacy acknowledgment
- Generosity exhibition as exclusivity indication
- Faith association of premium acquisition
For a global lifestyle business, we developed a placement approach that authentically connected with conventional household principles while keeping their international attraction. This approach increased their company significance by 173%.
Effective approaches included:
- Sector analyses with regionally-focused statistics
- Executive interviews with prominent Saudi professionals
- Case studies from Kingdom-based work
- Webinars exploring locally-relevant issues
For a healthcare provider, we transformed their word-based wellness content into image-rich narratives with visual elements. This technique enhanced their content consumption by over two hundred percent.
I currently use several tools that have substantially enhanced our competitor analysis:
- SEO companies comparison in Riyadh tools to analyze competitors' SEO strategies
- Brand monitoring tools to follow rivals' online presence
- Digital Marketing Experts Saudi tracking tools to monitor updates to their online presence
- Email capture to get their promotional messages
For a investment client, we created a information campaign about household money management that featured halal investment concepts. This information outperformed their earlier typical financial advice by four hundred seventeen percent in interaction.
Key considerations included:
- Appropriate imagery curation
- Conservative representation of individuals
- Palette selections aligned with regional expectations
- Thoughtful incorporation of cultural patterns
I invest at least 120 minutes each week analyzing our competitors':
- Website structure and navigation
- Blog posts and publishing frequency
- Online platforms activity
- Client testimonials and ratings
- SEO strategy and rankings
For a entertainment application, we implemented thorough performance improvement that decreased startup duration by 67% and page movements by 43%. These improvements increased user retention by over two hundred percent.
Not long ago, I witnessed as three rival companies poured resources into developing their presence on a certain social media platform. Their attempts flopped as the platform appeared to be a poor fit for our market.
Important advancement aspects to assess for placement:
- Practical benefits emphasis over originality
- Communal approval of advanced usage
- Conventional method enhancement rather than replacement
- Facility of adoption into present routines
- Home improvements framing
Important functions included:
- Disconnected information caching
- Automatic updating when connection restored
- Clear indication of online state
- Sensible limitations of particular functions when disconnected
Start by mapping ALL your competition – not just the obvious ones. During our investigation, we found that our biggest rival wasn't the famous company we were monitoring, but a recent business with an innovative strategy.
Essential assistance elements to evaluate for positioning:
- Relationship basis of service
- Anticipation of promptness
- Face-to-face contact tendency
- Comprehensive difficulty elimination requirement
- Standing appreciation during assistance offering
Key elements included:
- Right-to-left interface adaptation that retained functionality
- Script-optimized fonts
- System optimization for both verbal identities
- Instant tongue toggling without application reload
Key approaches included:
- Collaborating with Saudi regional experts to determine actual search behavior
- Examining Saudi competition for search term strategies
- Developing a dual-language search term structure to engage all potential searchers
- Applying local language variations rather than classical terminology
For a retail client, we created an application that skillfully combined worldwide expectations with culturally appropriate visual components. This approach increased their installation frequency by over one hundred twenty percent and activity by over ninety percent.